The GoHenry Youth Economy Report 2025
Download The Kidpreneur's Summer of Freedom Report to find out how 'kidpreneurism' is booming, with young people making the most of their summer break, not just for fun, but for financial freedom.
September 2024
Gen Alpha: the new family finfluencers
Gen Alpha, the cohort of young people born from 2010 onwards, is emerging as a generation of family 'finfluencers'. Find out how the youngest generation's combined £3.3 billion spending power is influencing everything from where families spend, to the brands they buy, and even how much they save.
June 2023
Is this the end of the bank of Mum & Dad?
Although – or perhaps because – they're growing up in a time of economic instability, today's kids and teens are already on track to become the most financially empowered generation in history – and they no longer expect their parents to help them buy a house, fund their education or pay for their wedding.
February 2022
Kids making money: The future of work
Instead of traditional part-time jobs like babysitting and paper rounds, entrepreneurial kids are increasingly making money from bedroom businesses and trading crypto – rejecting a conventional career path in favour of being their own boss.
April 2021
The legacy of lockdown
Young people's spending habits changed dramatically after a turbulent year of remote learning, social distancing and quarantines – and they're now redefining what it means to be 'good' with money.
September 2019
How Gen-Z earn, spend and save
The Youth Economy is booming – and our analysis of Gen-Z's shopping habits, their preference for using cards over cash, and their sensible approach to saving, suggests that they will be more financially-empowered than any generation that has gone before.
